Scare tactics

I've used Norton since the late 90's and have been a defender of the product. I still feel its good. However, the constant barrage of pop up scare tactics is truly annoying. I pay a yearly subscription for Norton 360 with LifeLock and you people keep asking for more money for protection i should already have and using scare tactics to get that money. If someone is tracking me, shouldn't my norton360 with LifeLock be on it??? Removing services  utilities wasn't okay either.