Every time they do an update, they try to get me to upgrade my Norton. The product is already expensive; if they can’t provide an all-inclusive product, then it’s time to switch to a new brand. Till then, how do I get them to stop trying to upsell me?
Hello @Colleen_Ann
Are you referring to Smart Scan?
Norton shows ads after a Smart Scan because the feature is designed not just for security, but as an upselling tool for additional paid services. While it checks for malware, it also scans for “performance issues” like broken registry keys or tracking cookies, which it then offers to fix if you purchase or subscribe to add-ons like Norton Utilities Ultimate or Driver Updater.
- Performance “Risks”: Smart Scan often labels non-critical items (like temporary browser files) as “issues” to create a sense of urgency, prompting you to “View Solution,” which opens an advertisement for a Norton cleanup tool.
- Default Behavior: Smart Scan is the default scan presented in the main interface, making it the primary way Norton markets additional features to current subscribers.
- Marketing Integration: These notifications are often “baked into” the product and may appear even if you have already disabled standard marketing notifications.

- Instead of using the “Smart Scan” button, use the Quick Scan or Full Scan options under the Scans tile. These traditional scans focus on security threats without the performance upselling at the end.
Learn more about Norton scans
Configure scan settings for Norton scans
Hello @Colleen_Ann
Care to share your progress
