Tech help needed: Cannot Open Norton after installation

Just purchased new Norton security deluxe and the remove and reinstall tool would not remove installed Norton 360.  Norton removal tool did remove it and I installed new one. It opened and when I shut down and restarted my computer later it failed to open. I have uninstalled and reinstalled 2 more times and same problem...it won't open. Am running windows 7.  Installed on my wife's computer windows 8 successfully!  Please use plain language when responding!

[Admin Edit: Clarified subject]