There is a large difference with renewal cost and the price at a retail store. How come?

Why is there such a large difference in the renewal cost of $114.99 and purchase price at a retail store of $34.99 for the same produce?  Norton 360 Premium 10 devices.

Norton Refunds

Norton products (including subscriptions and Automatic Renewals) may be refunded within 60 days of the purchase date. Shipping, handling, and any applicable tax are not refundable except in certain states and countries where these items are refundable.

For exceptions and to know more about the return policy, read the full Norton return and cancellation policies.

Visit the Member Support and Services home page before you request a refund for assistance with common questions or issues.

  • The instructions to obtain a refund varies depending on where you made the purchase. Please choose one of the following depending on your purchase:

    <ul>
    	<li>
    	<p><span class="norton-macro-body"><a href="https://support.norton.com/sp/en/us/home/current/solutions/v58152553" target="_blank">Request a Norton Automatic Renewal refund</a></span></p>
    	</li>
    	<li>
    	<p><span class="norton-macro-body"><a href="https://support.norton.com/sp/en/us/home/current/solutions/kb20100111150039EN" target="_blank">Request Refund</a></span></p>
    	</li>
    	<li>
    	<p><span class="norton-macro-body"><a href="https://support.norton.com/sp/en/us/home/current/solutions/v118868024" target="_blank">Apple App Store product returns</a></span></p>
    	</li>
    	<li>
    	<p><span class="norton-macro-body"><a href="https://support.norton.com/sp/en/us/home/current/solutions/v63212689" target="_blank">Refund for Norton that came from service provider</a></span></p>
    	</li>
    </ul>
    </li>
    

https://support.norton.com/sp/en/us/home/current/solutions/kb20100512172507

 

This has been discussed forever in these forums. Norton uses a marketing strategy not unlike the communications companies. You get an introductory price for a new subscription and then the 'regular' price kicks in for subsequent years.

What most here do is disable the Automatic Renewal and find a better price from reputable retailers. Then wait for one or two days remaining on the current subscription before entering the new product key. If you do not wait, you will lose any remaining time on the current subscription.

Before you switch products, check their support forums to see if they do the same pricing methods.

https://community.norton.com/en/comment/8203101#comment-8203101