Hugh,
There is ZERO cost to keeping an old copy active on someone's machine. You don't need to offer support, or updates or anything! The ONLY cost at that point is MY electricity bill!
I can understand denying support, I can understand denying updates. I understand there is a cost to that. but the ONLY reason to turn off an old copy is to "force" more revenue from the customer.
Maybe the old copy would not have saved me anyway. Furthermore, maybe being forced to update is a good idea because it would save me from a future threat that I otherwise would not be protected against.
BUT, that is not the issue here. This IN NOT THE SAME as Microsoft!!! Why? Because if I don't pay Microsoft all I need to do is send them a payment and I have all my documents back, no real damage done (and or I can just save them to my local machine). However, in the case of antivirus, even IF I make a "missed" payment its TOO LATE!!!! I am already screwed!!! You don't magically make it like it never happened (as is the case with Microsoft). Microsoft holds my documents protected in their cloud until I pay, do you protect my machine in the cloud until I pay?
This is ENTIRELY different. You are not making it perfectly clear how screwed and unprotected people will be if they don't pay. It was not even remotely clear to me I had purchased a "service" and not "software". That is deceptive and it is what the FTC and attorney generals look for. Hell, I can go buy it in a box at a local store! Who sells "services" in a box with CD's that install to my machine?
You are not saying "not only will you not get updates, but we will take the software on your local machine and turn it off". You know darn well this is a new way of doing business that was not the software model for the last several decades and exploiting peoples trust and reliance on what they think they are getting. It's deceptive and misleading and NOT the way you treat customers.
Had it been perfectly clear this was the case it would be different. However, I am a highly respected software developer and did not have even the slightest idea this was the case. Should I have read the agreement closer? I suppose so, but I made the mistake of TRUSTING you and not thinking I needed to read your agreement with a fine tooth comb to make sure you were not screwing me over. If I "have" to do business with you in the future I guess I will hire a $400 an hour attorney to make sure I understand all your fine print!
The bottom line is that it is WRONG to sell a cloud based "service" to people who think they have purchased software they own forever on their local machine (like it always had been for decades). Furthermore, the cost of this deception is not just software that is not working, but possibly family photos ands irreplaceable heirlooms, or tens of thousands of dollars in work in data. I would love the FTC to show deception on your part and make you responsible to every person who lost anything and have to pay all their recovery or replacement costs! A punitive penalty for deception would be nice too!
I have already gladly purchased a solution for my companies 14 other machines, and I am proud to report it was not from Symantec, and will never again be. Bye-bye to a approx 20 year relationship because of your misleading, unethical, deceptive practices. The bottom line is that "protection" is about trust, and you have totally blown ALL trust I had in you!