As this is rather serious I wanted to get this posted for everyone visiting to read. As a skeptic, I'm betting there's more to this than is being publicly told/ Here is the article as reported. Its also posted over on Toms Guide as well.
Cheers
Well, Google is complete vomit, however, i would not take this lightly either. Yes, one is probably worse, but, that does not mean that we do not take this seriously. My feeling is (these days) all potentially suspicious targets must be actively/ constantly monitored as God only knows what happens when we don't. With that said, as with other breaches Soul has covered, i now leave my signature:
Regards,
H.B.
Lol!! Point made Hugh.
Cheers
I'm not losing any sleep about it ..... is it any worse in day to day terms than Google? 
Indeed so. KNOWING no company will ever "come clean" I'd be a betting man there is more to this to come than the average user is in little danger. This is just what these companies "want you to know" so it doesn't hurt their bottom line. For example. In 2012 OPM (Federal Office of Personnel Management) where all retired and current federal employee and retiree military records are held, was breeched, They said the same thing. Nothing to worry about. 21.2 million people had their ID's taken. Mine? Everything EXCEPT my federal fingerprinting. Just saying, watch for more to come. Personally, I don't trust corporate America one bit. No one should give corporations the benefit of the doubt. Go with the doubt. 
Cheers
But Tom's Guide includes:
The average citizen is in little danger from this espionage campaign, which Cybereason has named "Operation Soft Cell," even though, in Cybereason's words, "hundreds of gigabytes" of call records were harvested over a period of years.